Key Accomplishments
Founder of The Arts Experience,
an award-winning children’s nonprofit organization.
Won the 1999 National Endowment for the Arts award
for the State of North Carolina.
Professional Experience
CENTRAL PIEDMONT COMMUNITY
COLLEGE,
Charlotte, NC
January 2010-Present
Founded in 1963, Central Piedmont Community College (CPCC) is
the largest community college in North Carolina and a national
leader in workforce development.
Executive Director -
Services Corporation
The CPCC Services
Corporation operates much like a venture capitalist firm,
investing in projects of the College that generate more than $2
Million in unrestricted revenue annually and align with the
College mission.
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Oversee eight College
projects/businesses with a staff of 16 for the
second largest Community College in the country.
Projects include: CPCC Performing Arts & Events
Facilities, Harris Conference Center, the Center for
Applied Research, CPCC Press and Collegiate Test Prep.
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Oversee
a departmental budget
of $2.6 Million.
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Conceptualize and implement
strategic marketing initiatives for eight
projects/businesses across all media platforms to
support projects and achieve sales goals.
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Support the business ideas and
entrepreneurial efforts of college faculty and staff
which align with institutional objectives and generate
revenue for the college.
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Developed and published websites
featuring new photography, interactive seating charts
and floor plans to inform and attract new corporate
clients and enhance sales goals. Website traffic has
increased 70 to 90% since the launch of the websites in
October 2010.
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Serve as Co-Chair of the President's
Entrepreneurial Team. Member of the President's
Leadership Council, Executive Vice-President Council and
the Richard H. Hagemeyer Committee.
CAROLINAS CONCERT
ASSOCIATION,
Charlotte, NC
March 2008-May
2009
79-year old association,
dedicated to presenting concerts featuring world-renowned
performing artists and sponsoring arts education outreach
initiatives.
Executive Director
Recruited to carve a new
niche, create a brand, broaden appeal, strengthen
corporate/foundation partnerships and expand education outreach.
Provide financial oversight; manage a $500,000 operating budget
and four investment funds at the Foundation for the Carolinas.
Transitioned to volunteer staff.
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Manage budget under
financial constraints:
Analyzed sales trends and
projected revenues. Streamlined the budget, conducted a cash
flow analysis. Reduced operating costs and effectively
managed expenses which resulted in a significant increase
over initial projections.
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Instituted programs to
increase ticket sales:
Recommended new business
model to reflect Charlotte’s changing market. Initiated
innovative marketing techniques to attract a more diverse
audience. Revamped the
website to be more interactive,
informative and user-friendly.
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Forged new and
strengthened existing partnerships:
Worked to create
partnerships and strengthen alliances among corporations and
foundations. Increased funding from the Arts & Science
Council by 19 percent.
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Strategic Marketing:
Developed a marketing study/survey to broaden understanding
of CCA’s audience. Collaborated with design firms to create
innovative marketing collateral promoting a new vision
with a fresh look and logo. Worked with local radio stations
on promotional giveaways.
THE ARTS EXPERIENCE (TAE), Concord,
NC
1992-2007
National and state award-winning nonprofit 501c3 organization,
providing arts education programs for children of diverse
socio-economic and cultural backgrounds. Serves 700+ youth and
45 area schools annually. Supervised a full and part-time staff
of 32.
President/Executive Director
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Won 1999 National Endowment for the Arts (NEA) grant
to partner with the American Composers Forum to host
Continental Harmony, a composer-in-residence program,
awarded nationwide to
one
arts organization per state.
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Founded
TAE as one solution to address community relations
issues facing a multi-cultural neighborhood with few
opportunities for cultural exchange and positive
interaction.
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Developed the vision
to promote cross-cultural exchange and achievement through
an arts education program that would bring together children
of diverse socio-economic and cultural backgrounds.
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Built grassroots support
for the vision among community residents, business leaders,
school administrators, social service agencies and churches.
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Sold the vision and business plan
to Fortune 500 corporations and foundations; raising
more than $2.7 million through grants from corporations,
national, state and local foundations and individuals.
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Cultivated corporate partnerships,
including Verizon Wireless Amphitheatre, ClearChannel
Entertainment Philip Morris USA, Bank of America and
Wachovia.
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Developed strategic alliances,
partnering with two public school systems, UNC system
professors, community agencies and churches to enhance
programming and support at-risk families.
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Positioned TAE as a dynamic, influential community partner:
Worked directly with print, broadcast and online media to
raise awareness. Created marketing; collaborating
with advertising and marketing consultants. Developed
collateral, and aligned strategic marketing initiatives
through the development of the corporate promotional video,
newsletters, brochures,
website and other online media.
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Featured
in
publications and on television; frequent guest speaker at
civic organizations, on local cable access and radio.
PRIOR EXPERIENCE:
Active
in national and community organizations and political campaigns.
Awards & Honors
2003 - NC Governor's Award for outstanding volunteer service.
2003 - Finalist for WSOC-TV/Channel 64 Nine Who Care Awards.
Intern - United States Senate
Education
Bachelor of Music, Meredith College; Raleigh, NC
A.J. Fletcher Scholarship, Peace College, Raleigh, NC
Pressly Music Award, Peace College, Raleigh, NC
Professional Affiliations
Nancye F. Markle Charitable Trust for Children; Chairman, Board
of Directors
The Checkered Ball;
Events/Fund Raising Committees
National event to
benefit national and international brain injury foundations
Cabarrus County Community Foundation; Former Member, Board of
Directors
(Division of Foundation for the Carolinas)